Rebecca Goldfarb, Ph.D

Dr. Rebecca Goldfarb is a Principal at Goldfarb Intelligence Marketing.  Rebecca has extensive experience in market research, including qualitative and quantitative data analysis.  She is a specialist in marketing strategy, branding, qualitative research techniques and training.  Rebecca is also an experienced quantitative researcher and has conducted satisfaction and public opinion studies. 

At Goldfarb Intelligence Marketing, Rebecca has conducted assignments in industries including high-tech, media and communications, financial services, healthcare, pharmaceuticals, litigation support and not-for-profit.  Rebecca’s work includes brand development, advertising assessment, marketing strategy, employee satisfaction, customer satisfaction, public opinion polling and training.

Prior to starting Goldfarb Intelligence Marketing, Rebecca worked at Goldfarb Consultants as Vice-President.  Prior to joining Goldfarb Consultants, Rebecca was a Consultant in the Strategy and Information, Communications and Entertainment practice of PricewaterhouseCoopers.  At PricewaterhouseCoopers, Rebecca also served a variety of clients in the public and private sector. 

Rebecca holds a Ph.D. in international relations from the Fletcher School of Law and Diplomacy at Tufts University in Boston (1997). Her Ph.D. thesis focused on international constraints on Canadian broadcast policy.  She was a Fulbright Scholar in 1995/1996.  Rebecca holds a Masters of Arts in Law Diplomacy (M.A.L.D.) from the Fletcher School of Law and Diplomacy (1993).  Rebecca graduated with first class honours from Queen’s University with a B.A.H. in Political Studies (1991). 

Rebecca is a past director of the American Chamber of Commerce in Canada, JVS Toronto, Soulpepper and The Segal Centre for Performing Arts in Montreal.

Tel: 647-706-1115
rgoldfarb@goldfarbmarketing.com